Madeworn: Lose Your Mind
A Rolling Stones LookBook and Teasers
Blaine Halvorson
“Every little detail, no matter how small adds to the overall story. A relic of a time gone by - your personal holy grail.”
Brand overview
Madeworn is a fashion brand that specializes in one of a kind, handmade pieces. Their collections encompass various rare and iconic prints, an array of chain stitched and hand painted jackets, and a glimpse into music’s rich history through decades of unique designs and techniques.
Project Objective
The objective of this project is to develop and implement a comprehensive print and digital campaign for MadeWorn based on brand research, that is aligned with SMART goals, meticulously planned strategies, and efficient distribution channels.
Message
MADEWORN'S garments are intricately hand-crafted from 100% American made materials. No two pieces are exactly the same, as each is constructed on its own. Express your individuality in what you wear... and let your clothing be one-of-a-kind, just like you.
goals
Increase brand awareness to promote sales both through e-commerce and wholesale. Emphasize the importance of American-made goods for sustainability and the ever-evolving world of fashion.
