AVOW

Behind the filter

CONCEPT

Reveal what lies #behindthebeauty of social media. This digital and print campaign will expose the not-so-glamorous reality behind what we see on social media. The campaign should be relatable and provide encouragement to express your authentic self on social media, and urge against comparing yourself to unrealistic standards.

BRAND MISSION

To bring awareness one of the dangers of social

media along with its consequences and in turn,

change public opinions that glorify unhealthy

behaviors on social media and in real life.

hold a phone to reality

This poster series exposes the realities behind what we see on social media. It’s so easy to make things appear perfect online.

See the world #behindthefilter

interactive mirror exhibit

This 360 degree mirror exhibit encourages viewers to interact and join the movement in a way that inspires them to be true to themselves. The design is both “instagrammable” and meaningful.

Social Media

Typographic based instagram posts to motivate and inspire people in a way that is comfortable and inviting. They are also intended to be visually exciting enough to be shared and utilized in other touchpoint like posters and brochures.

Reels/tik toks

Real people, just like you, share the not-so-glamarous reality behind the social media posts they’ve shared online.

LOGO VARIATIONS & STYLE GUIDE