GreenLight: the banking app for kids
Brand Identity Re-design
Designing for the “WHY”
Often, a graphic designer’s role is to visualize complex ideas and concepts across multiple media. This project exemplifies professional design methods and strategies of problem-solving through research, conceptual ideation, and design development. Through the usage of formal elements and basic principles of design for exploration of type, imagery, layout and composition, format, and media, an innovative, well-executed brand identity system is created .
Process Book
Re-Designed
Style Guide
Brand Deliverables
