Case Study

Electric holiday

objective

The objective of this project is to launch a successful holiday campaign, Electric Holiday, that promotes Electric Picks' new jewelry line and empowers women to boldly express their unique style and inner sparkle. Through captivating visuals and attractive gift-with-purchase items, I strove to increase brand awareness and drive sales during the holiday season.

the collection

  • glam hoops

  • Naomi black necklace

  • Ella necklace

  • flirt bracelet

  • Madison studs

  • noah necklace

  • Sinatra hoops

  • Sophie bracelet

  • Tiffany hoops

  • Paige necklace

  • evert bracelet

The aim is to create a glamorous Vegas-style party atmosphere that inspires women to express themselves confidently and boldly, featuring dynamic visuals, and incorporating bling and bright colors to create a cohesive and visually striking aesthetic.

The messaging will encourage customers to embrace their unique style and carry themselves with confidence, even during the busiest time of the year. The ultimate goal is to create an engaging brand experience that inspires customers to celebrate their individuality with EP’s high-quality and unique jewelry pieces.

CREATIVE CONCEPT

design solution

creative conception

Develop a creative concept and aesthetic for the campaign that reflects the brand's values and resonates with the target audience.

photoshoot planning/execution

Plan/execute a photoshoot that showcases the jewelry line in an innovative/visually engaging way, with carefully curated styling and lighting to create a cohesive brand experience.

photoshoot sourcing

Source photographers/ clothing/ location to ensure high-quality visuals that capture the attention of potential customers.

package design

Design attractive mailers, packaging, postcards, and sticker sheets that reflect the "Electric Holiday" campaign's aesthetic and messaging.Create a series of gift-with-purchase items that incentivize customers to make a purchase during the holiday season.

Influencer marketing

Collaborate with influencers or brand ambassadors to promote the "Electric Holiday" campaign and showcase the jewelry line to their followers. Create recipient list and assemble PR packages.

the after party

A stylish and energetic lifestyle shoot that captures the essence of a late-night New Year's party. The photos showcase the excitement and energy of a party atmosphere, with the woman (and the jewelry, obviously) at the center of it all, exuding confidence and glamour.

product flat lays

EH bubble mailer front final.png
Free Metallic Bubble Mailer Mockup back final.png
EP tissue paper holiday.png
MAILER BOX INSIDE EH.png
postcard MU final final.png
Electric Holiday Final sticker sheet.png

Gift with purchase merchandise

style guide

color rationale

In addition to the brand guideline colors for Electric Picks, I researched and analyzed upcoming trends for the upcoming 2022-23 Winter in terms of color. I referenced Pantone’s Official Seasonal Color Trend Forecast to choose additional colors to pop into the campaign.

closing remarks

The "Electric Holiday" campaign released on November 1, 2022, successfully achieved its objectives of promoting the release of the new jewelry line and empowering women to express themselves confidently and boldly. The campaign's visually striking and engaging thematic treatment created a festive and glamorous Vegas-style party atmosphere that resonated with customers, resulting in a sold-out release within the first few weeks. Building on this success, the marketing team planned in-person events and sent out holiday branded PR packages to over 30 influencers and celebrities after my departure, resulting in widespread social media buzz and love for the line.