Drunk Elephant

drunk in love: smoothies of skincare

an interactive product catalogue

drunk in love:

smoothies of skincare

The comprehensive guide to achieving flawless, healthy, and radiant skin.

Design Solution

This catalogue highlights Drunk Elephant’s commitment to clean ingredients and how they are used in the formula, as well as inspiration from the product packaging.

The book offers an enticing yet informational tone that details the benefits of the products and how the ingredients impact skin through creative paper solutions that engage the senses.

the drunk elephant difference

“We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.”

the suspicious 6

Drunk Elephant emphasizes the 6 ingredients they’ve found to be most harmful to the skin and make sure their products are 100% free of them. I chose to highlight these 6 by keeping them big, bold, and bright to stand out and stick with readers.

interactive spreads

scent/texture

Embossed orange skin texture and citrus scented scratch and sniff

facemask: transparent sheet

Textured paint on clear acrylic sheet gives look and feel of clay facemask to enhance interactivity and engagement of the senses.

text reveal: transparent page

Red transparent overlay sheet reveal text as page is flipped across spread.

DIE CUTout

Bottle-shaped die cut outlines bottle from pattern across spread.

Smoothie Recipes

Interactive gatefold with recipe cards for different times of day skincare routines.

Complete catalogue

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